Livecoin is a trading platform which supports three fiat currencies (USD, EUR, RUB), bitcoin and many altcoins. Opinions regarding this platform are controversial, but it is still considered as a one of highest-volume cryptocurrency exchanges. Livecoin provides its services globally, except US, and it has highest popularity in Russian market. For this purpose, some tutorials were recorded in Russian language and a channel for communication was established via a popular Russian social network “Vkontakte”. Livecoin has lite requirements for registration, so users can start trading almost anonymously. Identity should be confirmed only when deposits via bank transfer are in place.